Boston Sports Army

branding

 

CHALLENGE

The Boston Sports Army is an apparel brand inspired by the great sports teams of Boston and New England. Our mission was to create the branding, develop an eCommerce website, manage inventory & social media content, and design advertising.

SOLUTION

After designing 6 shirts for the 2013 season, we generated a buzz by launching their facebook fan pages and twitter accounts, purchasing targeted national & local advertising, and reaching out through our publisher network.

RESULT

Our efforts lead to a 1,000% increase in sales over a 6 month period.

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