PF Flyers (of Sandlot fame) came to us looking for a blog that went beyond the white noise their competitions had brought to the table. They wanted next-gen web techniques and a user experience that came naturally to visitors.
We created a custom Tumblr theme from scratch using HTML5, CSS3, jQuery and Tumblr’s own shortcodes. All in an effort to distinguish their work from those around them and help inspire a new generation that may not even remember the phrase “You’re killing me Smalls!”
The site came out exactly as PF had envisioned it and within the first month user engagement was up 300% versus their previous blogging platform.